Last Updated: June 24, 2025
Who We Are
This Privacy Policy explains how LayUpInsurance.com (“we,” “our,” or “us”) collects, uses, and shares personal information of California residents in compliance with the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA).
1. Categories of Personal Information We Collect
We may collect the following categories of personal information when you visit or interact with our website:
| Category | Examples | Collected |
|---|---|---|
| Identifiers | IP address, device ID, browser type, referring URL | Yes |
| Internet Activity | Pages visited, time spent on site, clicks | Yes |
| Geolocation Data | General location inferred from IP address | Yes |
| Commercial Information | Interaction with affiliate links | Yes |
| Sensitive Personal Info | We do not collect sensitive data (e.g., SSN, health info) | No |
We do not knowingly collect information from individuals under the age of 16.
2. Sources of Information
We collect personal information from the following sources:
Directly from you when you use or interact with our website
Automatically from your browser or device (via cookies, analytics tools)
Through affiliate programs when you click outbound links
3. How We Use Your Information
We use your information to:
Operate, maintain, and improve LayUpInsurance.com
Understand site usage and user behavior
Monitor affiliate link performance
Comply with legal or regulatory requirements
4. Sharing and Disclosure
We do not sell your personal information.
We may share anonymized or aggregated data with:
Analytics providers (e.g., Google Analytics)
Affiliate networks (to track conversions)
Trusted service providers (e.g., hosting or performance tools)
We take reasonable steps to ensure any shared data is protected and only used for the intended purpose.
5. Your California Privacy Rights
As a California resident, you have the right to:
Know what categories of personal information we collect and disclose
Request access to the specific information we have about you
Request deletion of your personal information (subject to legal exceptions)
Correct inaccurate personal information
Opt-out of the sale or sharing of personal data (note: we do not sell personal data)
To exercise your rights, email us at: [Contact Us]
We will verify your request using the information provided and respond within 45 days.
6. Use of Cookies
We use cookies and similar technologies to:
Analyze website performance
Measure affiliate link engagement
Enhance your overall browsing experience
You can manage or disable cookies through your browser settings.
7. Data Retention
We retain personal data only as long as needed to:
Fulfill the purposes outlined in this policy
Comply with applicable legal requirements
8. Changes to This Policy
We may update this Privacy Policy as needed to reflect changes in laws or our business practices. The “Last Updated” date will always reflect the most recent version.
9. Contact Us
If you have any questions about this Privacy Policy or your rights under CCPA/CPRA, please contact us: